The Challenge
Precision Components Inc. had been manufacturing high-tolerance machined parts for aerospace and defense contractors for over 30 years. Despite their exceptional quality and engineering capabilities, they were struggling to compete against larger players who had invested heavily in their digital presence.
Their website was outdated, their brand identity felt stuck in the 1990s, and they had no systematic approach to generating leads online. Most of their new business came from word-of-mouth referrals and trade shows—channels that were becoming less effective in an increasingly digital world.
Our Approach
We started with a comprehensive brand audit and competitive analysis. Through interviews with customers, engineers, and the leadership team, we identified Precision Components' true differentiators: their commitment to zero-defect manufacturing, their advanced metrology capabilities, and their collaborative engineering approach.
Brand Repositioning
We repositioned the company from "precision machining" to "mission-critical components"—a subtle but powerful shift that spoke directly to aerospace and defense buyers who need absolute reliability.
Visual Identity Overhaul
The new brand identity combined precision engineering aesthetics with a modern, digital-forward feel. Clean lines, technical typography, and a color palette that conveyed trust and innovation.
Website Redesign
We built a new website featuring:
- Interactive capabilities matrix showing tolerances, materials, and certifications
- CAD file downloads and technical specifications
- Video tours of their ISO-certified facilities
- Case studies and application examples by industry
Digital Marketing Program
We launched an integrated digital marketing program including:
- SEO optimization for technical keywords and part specifications
- LinkedIn advertising targeting procurement managers at target accounts
- Content marketing with technical white papers and application guides
- Marketing automation to nurture leads through the long sales cycle
The Results
Within 12 months of launching the new brand and digital presence, Precision Components saw transformative results:
- 340% increase in qualified leads from digital channels
- $2.4 million in new pipeline value attributed to marketing
- 156% growth in organic search traffic
- First page rankings for key technical terms
- 45% reduction in sales cycle length due to better-informed prospects
"Acme Marketing understood our business in a way no other agency could. They translated our engineering excellence into a brand and digital presence that actually resonates with our customers. The results speak for themselves."