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Marketing Intelligence for Industrial Professionals

Sent on the first Tuesday of every month, The Industrial Marketer delivers the analysis, tactics, and case study data that your peers are using to win more business.

  • One deep-dive article

    A detailed look at a single strategy or tactic—with data and real examples.

  • 3 quick reads

    Curated articles from around the web worth your 5 minutes.

  • Benchmark data

    A stat or finding from our current client work (anonymized).

  • Event previews

    Early access to register for our webinars and workshops before public announcement.

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Recent Issues

What We've Covered

May 2025 — The LinkedIn Algorithm Changes That Are Hurting Industrial Companies

Why reach is down and the 4-post format shift that's reversing it.

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April 2025 — How One Pump Manufacturer Added $2M in Pipeline from One Case Study

A breakdown of the format, distribution strategy, and follow-up sequence.

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March 2025 — Trade Show Season: Our Data from 23 Industrial Events

Which shows deliver the best ROI and which are consistently disappointing.

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February 2025 — The New Industrial Buyer: What 3 Years of Research Tells Us

Millennials now lead 60% of industrial buying committees. Here's what changed.

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